The Art of Selling Luxury Homes

No home is the same. Homes are very subjective and will appeal to different buyers. Without doubt, luxury developers lead the way when it comes to selling homes. Candy and Candy are a great example of how to sell to the super rich. When you sell a penthouse in Monaco you don’t stick it on the internet and hope for the best. Instead, you market this property to the world’s richest individuals with a DVD of the finished home.

Property viewings are usually an underrated part of the selling process. Something which is being increasingly outsourced. This is a mistake when selling luxury homes for many reasons. Firstly, an estate agent will miss the opportunity to gain valuable face time with that prospective buyer (building the relationship) and secondly no one knows the property and the vendor better than the agent.

‘Golden Hour’ is the perfect lighting for any home viewing. This is either sunrise or sunset. Ideally sunset! This gives the applicant/buyer the chance to enjoy the property in the daylight and for longer viewings in the evening to admire the evening mood lighting. Relaxing music has a wonderful effect on that first feeling when walking into a luxury home. Rather like the feeling of arriving at a luxury hotel- the warmth and moment of calm on arrival. If a viewing is rushed then the buyer doesn’t have time to visualise themselves living in the home. It’s important that a viewing is arranged on a day when a buyer can take their time. How can you possibly be asked to put an offer in after a 10-minute viewing?

In some cases, it is necessary to dress or stage an empty property. This is to give the applicant an idea of how a home can look. This is a worthwhile investment for selling a luxury home. Developers lead the way on this and in some cases, beautiful artwork can be loaned to give that extra wow factor.  

 If you are interested in complimentary real estate advice, you can contact James https://jamesnightingall.com/contact via phone, email or website.