How to Write an Offer Letter

Introduction

In competitive property markets like London, submitting an offer letter can make the difference between securing your dream home and losing out to another buyer. An offer letter is more than just stating a price — it’s a chance to present yourself as a serious, reliable buyer and give the seller confidence that the transaction will proceed smoothly.

What Is an Offer Letter?

An offer letter is a written proposal sent to the seller (or their agent) outlining the price you’re willing to pay for a property and the key terms of your purchase. It can also demonstrate your financial readiness, motivation, and ability to complete the sale.

Why an Offer Letter Matters

  • Clarity: It provides sellers with a clear summary of your terms.

  • Seriousness: Shows you are committed and organised.

  • Competitive Edge: In multiple-offer situations, a well-written letter can help your offer stand out.

What to Include in an Offer Letter

  1. Buyer Details
    Your name and contact information, so the seller knows exactly who is making the offer.

  2. Property Details
    The address and description of the property you’re making an offer on.

  3. Offer Price
    The exact figure you are prepared to pay, expressed clearly (e.g., “We are pleased to offer £615,000…”).

  4. Financing Information
    Whether you are a cash buyer or obtaining a mortgage. Including proof of funds or a mortgage agreement in principle strengthens your position.

  5. Deposit Amount
    The deposit you are willing to put down on exchange of contracts, typically 5–10% in the UK.

  6. Conditions
    Any contingencies, such as subject to survey or subject to mortgage approval.

  7. Timing
    Your preferred completion date or flexibility to meet the seller’s timeline.

  8. Personal Note (Optional)
    A brief line explaining why you love the property or how it suits your circumstances can sometimes sway a seller emotionally.

Tips for a Strong Offer Letter

  • Be Professional: Keep it concise, clear, and polite.

  • Avoid Over-Promising: Only include terms you are confident you can meet.

  • Support with Evidence: Attach proof of funds or a mortgage agreement in principle where possible.

  • Work with Your Agent: Let your estate agent guide tone, structure, and delivery to maximise impact.

Example Offer Letter Structure

Dear [Seller’s Name],

I am writing to make a formal offer of £[offer amount] for [Property Address].

This offer is [cash / subject to mortgage approval], with an exchange deposit of [X%]. Completion can be arranged on or before [date], subject to your requirements.

Please find attached [proof of funds / mortgage agreement in principle].

We very much admire [Property Address] and hope you will consider this offer favourably.

Yours sincerely,
[Buyer’s Full Name]

Conclusion

A well-crafted offer letter is a powerful tool in securing a property, especially in competitive markets. By combining clarity, professionalism, and the right supporting documents, you can build trust with the seller and increase your chances of success.

James Nightingall