How to sell super prime property?

Selling super prime property requires exceptional contacts, which take years to acquire. Luxury estate agents will have a list of ‘applicants’ (known as registered buyers) who are looking for a home. Applicants are not the same as a retained buyer. Retained buyers are those who instruct a buying agent or property finder to act on their behalf to negotiate for them and pay them a fee for their services. Generally, speaking sellers are more likely to achieve a premium price selling privately, this is because buyers will pay a premium before it is listed on the open market and available to anyone.

Like many luxury property agents, we follow an order process to sell luxury homes:

1. Contact Registered Qualified Applicants. Applicants are buyers registered on our database. This is a private database of some of the worlds wealthiest families and private individuals and is exclusive to James and James. Anyone can register with James and James as a buyer which is complimentary- https://www.jamesandjames.london/contact

2. Contact an individual most likely to buy the property. This is a service we proudly offer unlike a luxury estate agency. We carry research on UHNW / HNW who are most likely to purchase.

3. Buying Agents / Property Finders / International Real Estate Brokers/ UHNW Connectors – We send an e-mail of the property to our 2nd-degree connection database, e.g. an individual that works or act for the principal buyers. Our database includes over 1,000 buying agents, property finders, and private contacts.

4. Contact Intermediaries: Personal Assistants / Concierge Companies/ Family offices/Solicitors

5. Private listings website (For off-market property portals) – e.g. Radio HP/ Lonres

6. Targeted advertising – Eg. Facebook and Instagram.

7. Property Portals - Zoopla/ On The Market / Rightmove.

Optional: Print campaign for extraordinary homes– Eg. Tatler, GQ, Financial Times How To Spend It, (Dependent on property type we would create a bespoke marketing campaign)